Skip to main content

​
App Store Connect

App Store Connect is Apple’s portal for managing your App Store presence. Here’s how to set up your app listing.

​
Accessing App Store Connect

  1. Go to appstoreconnect.apple.com
  2. Sign in with your Apple Developer Apple ID
  3. Click “My Apps”

​
Creating Your App (If Not Done)

If you haven’t created your app yet:
1

Click the + button

In My Apps, click ”+” then “New App”
2

Select platform

Choose iOS
3

Enter app name

This appears on the App Store (can be changed later)
4

Select primary language

Your main language
5

Choose Bundle ID

Must match your Nativeline project exactly
6

Enter SKU

Any unique identifier for your reference (e.g., “myapp001”)
7

Click Create

Your app is now in App Store Connect

​
App Information

​
General Information

FieldDescriptionTips
NameApp Store display name (30 chars)Clear, memorable, unique
SubtitleAppears under name (30 chars)Brief value proposition
CategoryPrimary categoryChoose most relevant
Secondary CategoryOptionalCan help discoverability

​
Content Rights

Confirm you have rights to all content in your app:
  • Original content you created
  • Licensed content with proper permissions
  • No copyrighted material without authorization

​
App Privacy

Apple requires detailed privacy disclosures:

​
Privacy Policy

Provide URL to your privacy policy. It must:
  • Be accessible to all users
  • Be in the primary language of your app
  • Clearly explain what data you collect

​
App Privacy Details

Answer questions about data collection:
  1. Contact Info — Name, email, phone, address
  2. Health & Fitness — Health, fitness data
  3. Financial Info — Payment info, credit score
  4. Location — Precise or coarse location
  5. Contacts — Address book
  6. User Content — Photos, videos, files
  7. Browsing History — Web browsing
  8. Search History — In-app searches
  9. Identifiers — User ID, device ID
  10. Usage Data — App analytics
  11. Diagnostics — Crash logs
For each type, specify:
  • Whether it’s linked to user identity
  • Whether it’s used for tracking
If your app only uses standard analytics (like Apple’s), you likely only need to declare “Usage Data” and “Diagnostics” as not linked to identity.

​
Version Information

​
What’s New

For updates, describe what changed:
  • Bug fixes
  • New features
  • Improvements
Example: 
• Added dark mode support
• Fixed issue with photo saving
• Improved app performance

​
Description

Up to 4000 characters describing your app: Structure:
  1. Hook (what does it do?)
  2. Key features (bullet points)
  3. Social proof (if any)
  4. Call to action
Good Example: 
Take stunning photos and edit them with powerful filters — all from your iPhone.

KEY FEATURES:
• 50+ professional filters
• One-tap enhancement
• Share directly to social media
• Save to camera roll

Join millions of users who trust PhotoApp for their daily photos.

Download free today!

​
Keywords

Up to 100 characters, comma-separated: Tips:
  • No spaces after commas
  • Don’t repeat words from your name
  • Use singular forms
  • Think like a user searching
Example: photo,filter,camera,edit,enhance,portrait,selfie

​
Promotional Text

170 characters that can be changed anytime: Use for:
  • Limited promotions
  • Feature announcements
  • Seasonal messaging

​
App Previews & Screenshots

See Screenshots & Preview for detailed guidance.

​
Age Rating

Answer Apple’s questionnaire about content:
  • Violence (cartoon, realistic, etc.)
  • Sexual content
  • Profanity
  • Drug/alcohol references
  • Gambling
  • Horror/fear themes
  • User-generated content
Your answers determine the age rating (4+, 9+, 12+, 17+).
Be honest. If your rating doesn’t match your content, Apple will reject your app.

​
Pricing and Availability

​
Price

Choose from Apple’s price tiers or select Free.
TierUSDNote
Free$0Most common
Tier 1$0.99Entry paid tier
Tier 2$1.99
Tier 3$2.99
…Up to $999.99

​
Availability

Select countries/regions:
  • All (default)
  • Select specific ones
  • Consider language support

​
Pre-Order

Optionally allow users to pre-order:
  • Set up to 180 days in advance
  • Users charged at launch
  • Generates early buzz

​
Review Information

​
Contact Information

Apple may contact you during review:
  • Email (required)
  • Phone (required)
  • Should be monitored during review period

​
Demo Account

If your app requires login:
  • Provide test credentials
  • Ensure the account is active and works
  • Don’t use production accounts with real data

​
Notes

Explain anything Apple might find confusing:
  • Special testing instructions
  • Why you need certain permissions
  • How to access specific features

​
App Clips (Optional)

If your app has App Clips:
  • Upload the App Clip binary
  • Provide metadata for the clip
  • Set up the App Clip experience

​
Submission Checklist

Before submitting, verify:
  • App name finalized
  • Description is compelling and accurate
  • Keywords optimized (100 chars)
  • Screenshots uploaded for all sizes
  • Age rating questionnaire completed
  • Privacy policy URL works
  • Support URL works
  • Content rights confirmed
  • Privacy details completed
  • Build uploaded and selected
  • Demo account provided (if login required)

​
Saving vs Submitting

​
Save for Later

You can save incomplete listings and return later:
  • Click “Save” at top right
  • Come back anytime to continue

​
Ready to Submit

When everything is complete:
  • All required fields filled
  • Build uploaded and processed
  • Ready to send for review

​
Next Steps

Screenshots & Preview

Required visual assets

Submitting for Review

Send to Apple review