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Publishing FAQs

Questions about getting your app to users via TestFlight and the App Store.
For testing on your own device: No, but apps expire after 7 days.For TestFlight or App Store: Yes, you need an Apple Developer Program membership ($99/year).There’s no way around this for distribution. It’s an Apple requirement for all iOS apps.
$99 per year for individuals.Organizations also pay $99/year but need a D-U-N-S number (free to obtain but takes 1-2 weeks).The fee covers:
  • TestFlight distribution
  • App Store publishing
  • Access to developer tools and betas
  • 2 technical support incidents
AspectTestFlightApp Store
PurposeBeta testingPublic release
AudienceInvited testersEveryone
Limit10,000 testersUnlimited
ReviewQuick/NoneFull review
Expiration90 daysNever
Start with TestFlight to test with real users before public launch.
  1. Connect your Apple Developer account in Nativeline Settings
  2. Create your app in App Store Connect
  3. Click “Upload to TestFlight” in Nativeline
  4. Wait for processing (10-30 minutes)
  5. Invite testers in App Store Connect
See our TestFlight Guide for full details.
Typical times:
  • TestFlight: 10-30 minutes (internal), 24-48 hours (first external)
  • App Store: 24-48 hours
Can be longer for:
  • First submissions
  • Complex apps
  • Apps with in-app purchases
  • During busy periods (holidays, WWDC)
Yes. Apple reviews all apps against their guidelines. Common rejection reasons:
  • App crashes or bugs
  • Incomplete functionality
  • Inaccurate description
  • Privacy policy issues
  • Using wrong payment system for digital goods
See our Review Guidelines to avoid rejection.
  1. Read Apple’s feedback carefully
  2. Fix each issue mentioned
  3. Upload a new build (if code changes needed)
  4. Reply to Apple explaining your fixes
  5. Resubmit for review
Rejections are common and fixable. Most apps get approved on second or third try.
  • Internal testers: Up to 100 (team members)
  • External testers: Up to 10,000 (anyone with email)
Internal testers don’t require Apple review. External testers need a quick beta review for the first build.
  1. Go to App Store Connect → Your App → TestFlight
  2. Click ”+” to add testers
  3. Enter email addresses
  4. Testers receive invitation email
  5. They install TestFlight app, then your app
Or use a public link that anyone can use to join.
Apple limits TestFlight builds to 90 days to ensure:
  • Testers use recent versions
  • You’re actively developing
  • Security issues don’t persist
Upload new builds regularly to keep testers engaged.
At minimum:
  • iPhone 6.5” (1284 x 2778)
  • iPhone 5.5” (1242 x 2208)
If supporting iPad:
  • iPad Pro 12.9” (2048 x 2732)
You need 3-10 screenshots per device size.See Screenshots Guide for tips.
Yes. Apple requires every app to have a privacy policy URL.Your privacy policy must:
  • Be accessible on the web
  • Explain what data you collect
  • Explain how data is used
  • Be in the app’s primary language
Free generators exist online if you need help creating one.
Yes! Options:
  • Paid upfront — User pays to download
  • Freemium — Free download, in-app purchases for premium
  • Subscription — Recurring payments
  • Free with ads — Monetize with advertising
Note: Apple takes 15-30% of App Store transactions.
  • 30% standard commission
  • 15% for subscriptions after first year
  • 15% for Small Business Program (under $1M revenue)
This applies to app purchases and in-app purchases.
  1. Make changes in Nativeline
  2. Increment version/build number
  3. Upload to App Store Connect
  4. Submit for review
  5. Once approved, release the update
Updates also go through review but typically faster than initial submissions.
Yes. In App Store Connect, you can:
  • Select specific countries/regions
  • Exclude certain countries
  • Set different pricing by region
Consider language support when choosing regions.
  1. Fix the bug in Nativeline
  2. Increment build number
  3. Upload and submit for review
  4. Request expedited review (for critical issues)
  5. Release update immediately when approved
For genuine emergencies, Apple may expedite review within 24 hours.

TestFlight Guide

Full TestFlight docs

App Store Guide

Full App Store docs

Troubleshooting

Fixing issues

General FAQs

Basic questions